
- “The truth will set you free.”
- “The path to happiness is paved with knowledge.”
- “Knowledge is power.”
- To use intelligence and analysis to understand the world
- To teach others what they know
- To find the truth and solutions to problems
- Provides expertise or information to customers
- Encourages customers to think
- Based on new scientific findings
- Supported by research-based facts
- Can study details forever and never act
- Lack of feeling/emotion
- Morgan Stanley
- The Wall Street Journal
- PBS
- BBC