The Regular Guy/Girl Brand Personality

The Regular Guy/Girl is like your friendly neighbor next door. This brand personality is relatable, realistic, and accessible to anyone. This is the total and complete opposite of luxury brands that make you think you’ve gotta be better or richer than anyone else to wear their product or use their product. They want you to think “I could use that!” or “I could wear that!” because it seems accessible, and the brand comes across as genuine. You know they have solid values, what they offer is practical for your life, and that what you see is what you get. It’s a comforting feeling, interacting with and buying from Regular Guy/Girl  brands! Mottos:
  • “We’re on the same level.”
  • “All men and women are created equal.”
  • “I am who I am.”
Goals:
  • To have people relate to them
  • Make people feel like they belong
  • To be genuine/authentic
  • To make people feel understood and seen
Strengths:
  • Realism
  • Empathy
  • Wholesome
  • Accepting/Community-Minded
Weaknesses:
  • Losing one’s own self for the sake of superficial relationships
Examples:
  • IKEA
  • Target
  • Folgers
  • Levi’s
  • Planet Fitness
  • Old Navy
All of these brands have accessible price points and use diverse, “normal” people in their advertising campaigns. They emphasize the aspects of their products that are for anyone and everyone, and promise “judgement-free zones”. To learn more about how to utilize your specific brand archetype, click here to enroll in If We Brand It, our comprehensive personal branding course. Learn more about this brand personality on YouTube

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