The Jester Brand Personality

The Jester’s brand personality is fun, lighthearted, and appreciates a good joke. You can have fun even if you have a serious business, and the Jester loves to embrace that fact. They make sure that their people are enjoying life! They put things in perspective using humor, and they always put their happiest foot forward. Jester brands are high-energy and use bright colors in their branding to convey that feeling of fun. Any time you come in contact with a Jester brand, it makes you feel light and not worried about buying from them, because you know they don’t take everything super seriously. Mottos:

“You only live once.” (YOLO!!)
“I’m here for a good time, not a long time.”
“If you obey all the rules, you miss all the fun.”

Goals:

To have a good time
To think outside the box and the rules
Entertainment & shareability

Strengths:

Differentiates from self-important, serious, over-confident brands by loosening up
Fun-loving company culture
Gives people a sense of belonging
Low to moderate pricing

Weaknesses:

Frivolity
Wasting time
Not being serious enough when it counts

Examples:

Geico
Old Spice
Dollar Shave Club
M&M’s
Buzzfeed
Ben & Jerry’s

All of these companies are known for funny commercials, clever or punny product names, and casual, down-to-earth advertising and copy. To learn more about how to utilize your specific brand archetype, click here to enroll in If We Brand It, our comprehensive personal branding course. Watch this on Youtube

EP: 201 Lack of planning burned out my team

March 23, 2023 No Comments

When you run a business, there are so many things that you have to be aware of. You cannot just be aware of yourself, especially

Why you should never use #FYP on TikTok

March 20, 2023 No Comments

Never use the #FYP in your TikTok videos. NEVER! I know that people feel that this is an amazing strategy to get your video to

How to grieve

March 19, 2023 No Comments

When you are going through a hard time in life and you need to grieve, a lot of times, we don’t know how. And then

How to Grieve

March 19, 2023 No Comments

Dealing with the passing of a loved is one of the hardest things we have to deal with in our lives. Some people may seem

EP: 200 Can you really “have it all”

March 16, 2023 No Comments

Back in the day, somebody told me that you can’t really have it all. They had asked me the question, “Keenya, do you really think

#200 Can You Really Have It All?

March 14, 2023 No Comments

Running a brand or business can be stressful endeavor that takes a lot of our time and energy, but does it need to take up