- “You only live once.” (YOLO!!)
- “I’m here for a good time, not a long time.”
- “If you obey all the rules, you miss all the fun.”
- To have a good time
- To think outside the box and the rules
- Entertainment & shareability
- Differentiates from self-important, serious, over-confident brands by loosening up
- Fun-loving company culture
- Gives people a sense of belonging
- Low to moderate pricing
- Frivolity
- Wasting time
- Not being serious enough when it counts
- Geico
- Old Spice
- Dollar Shave Club
- M&M’s
- Buzzfeed
- Ben & Jerry’s
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