The Jester Brand Personality

The Jester’s brand personality is fun, lighthearted, and appreciates a good joke. You can have fun even if you have a serious business, and the Jester loves to embrace that fact. They make sure that their people are enjoying life!  They put things in perspective using humor, and they always put their happiest foot forward. Jester brands are high-energy and use bright colors in their branding to convey that feeling of fun. Any time you come in contact with a Jester brand, it makes you feel light and not worried about buying from them, because you know they don’t take everything super seriously. Mottos:
  • “You only live once.” (YOLO!!)
  • “I’m here for a good time, not a long time.”
  • “If you obey all the rules, you miss all the fun.”
Goals:
  • To have a good time
  • To think outside the box and the rules
  • Entertainment & shareability
Strengths:
  • Differentiates from self-important, serious, over-confident brands by loosening up
  • Fun-loving company culture
  • Gives people a sense of belonging
  • Low to moderate pricing
Weaknesses:
  • Frivolity
  • Wasting time
  • Not being serious enough when it counts
Examples:
  • Geico
  • Old Spice
  • Dollar Shave Club
  • M&M’s
  • Buzzfeed
  • Ben & Jerry’s
All of these companies are known for funny commercials, clever or punny product names, and casual, down-to-earth advertising and copy.  To learn more about how to utilize your specific brand archetype, click here to enroll in If We Brand It, our comprehensive personal branding course. Watch this on Youtube

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