The Hero Brand Personality

Heroes are action-oriented, decisive, and determined to defeat any challenges in their way. Their mission is to empower and motivate their audience with intensity. They seek to break free of the status quo and go above and beyond their the competition. Heroes desire to have a strong impact on the world, whether that’s through power and success, physical achievements, or accomplishing goals that seem impossible. Their goal is to make their customers feel strong and inspired to reach for the stars. Mottos:
  • “Where there’s a will, there’s a way.”
  • “I can overcome this.”
  • “Winners never quit and quitters never win.”
Goals:
  • Expert mastery in a way that improves the world
  • To motivate people to achieve goals
  • To persevere and never give up
Strengths:
  • Inventions or innovations have a major impact on the world
  • Help people be all they can be
  • Solves a major social problem or encourages others to do so
  • Has a clear opponent you want to beat
  • Customers see themselves as good, moral citizens
Weaknesses:
  • Arrogance
  • Always needing another battle to fight
  • Aggression
Examples:
  • Nike
  • Superman
  • Gatorade
  • GoPro
  • Spalding
  • Marines
These brands push messages of self-discipline, courage, and endurance in their advertising and visuals. Their taglines and mottos are punchy and to-the-point. They make the consumer feel as if their product will give them success and victory. To learn more about how to utilize your specific brand archetype, click here to enroll in If We Brand It, our comprehensive personal branding course. Watch this on YouTube

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