The Explorer Brand Personality

The Explorer is always ready for a new challenge or adventure. Their products are made to help people enjoy life and explore all the possibilities in their lives. They encourage their audience to achieve their goals and find their purpose. They are always seeking the next best thing to improve lives or get out of a comfort zone. They promise an escape from boredom or the status quo and strive for freedom and nonconformity. Explorers are open-minded, resourceful, and boundary pushers. They want their customers to feel like they are living life to the fullest. Mottos:
  • “Don’t fence me in.”
  • “You have nothing to lose but a world to see.”
  • “Make your own path.”
Goals:
  • To experience a more authentic and fulfilling life
  • To break the status quo and have extraordinary, unique experiences
Strengths:
  • Helps people feel free, non-conformist, or pioneering
  • Rugged and sturdy or for use in the great outdoors or dangerous settings
  • Helps people express their individuality
  • Can be purchased for consumption on-the-go
  • Culture creates new and exciting products or experiences
Weaknesses:
  • Aimless wandering
  • Becoming a misfit
Examples:
  • Patagonia
  • Jeep
  • National Geographic
  • Groupon
  • Red Bull
  • AirBnb
These companies promote travel, adventure, and daring to be different. They are all about experiencing the world and getting out of your comfort zone. To learn more about how to utilize your specific brand archetype, click here to enroll in If We Brand It, our comprehensive personal branding course. Watch this on YouTube

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