Is TikTok good for business? This is one of the questions I have answered and will keep addressing because of the massive audience on the platform and the number of business owners trying to decide whether they need the platform or not. . However, with users having a great time on the app, promoting their talents and skills while making money, brands are still unsure how their businesses can succeed here.
According to studies, TikTok is estimated to reach over 80 million users in the US in 2022. This is a huge jump from the 78 million users reported in 2021. There must be a reason why big brands like Nike, Chipotle, and the rest have pitched a tent there. Consistently dishing daily valuable content and connecting with their audiences.
If your audiences are on TikTok, then the platform will benefit your business.
So, let’s look at more practical ways how TikTok might be good for your business.
Interesting TikTok features
1. Larger following potential
A large audience remains desirable on any social media platform because your content has the potential to reach a wider population. With many people viewing and digesting your content, your sales will increase, which is the goal. So, if you need your brand to be where many prospects will find it, TikTok is the place to be.
2. Tiktok is the king of short-form Video marketing.
On Tiktok, you do not need a large marketing team or invite a photography company to make videos. All you need is a smartphone with a high-quality camera, great lighting, and a tripod to hold your device. I shoot all my videos on my phone, edit and post them on TikTok without overthinking it. Shortform video marketing has a lot of benefits, including attracting your audience and building credibility.
3. Great user experience.
Unlike other apps, Tiktok offers a range of features that make it super easy for brands to create, edit and post content on the platform, even without a marketing budget. From stories, editing features, direct messaging (even for non-followers), and analytics, the app is designed to boost your audience.
How TikTok can be good for your business
With all these features, how can you tell if TikTok is the right place for business? Here are a couple of head-ups.
1. Light-hearted and authentic content.
Unlike LinkedIn, Facebook, Youtube, or others, TikTok features fun yet valuable brand-oriented videos. Some may be dance videos, tutorials, how-tos, etc. Videos help me connect naturally with my audience and get them to see how I grew my business, my mistakes, and even my personal wins. This helps them learn from me and bypass any hurdles they may face.
2. Going viral is a possibility.
With over one billion users on the app, your valuable content, created in the right way has a higher potential to go viral on TikTok than on any other social platform. Additionally, your brand will be showcased to users everywhere, so one of the fastest ways to meet your ideal audience across borders is on Tiktok.
3. Content collaboration.
If your brand is interested in collaborating with social media influencers, you can leverage a less-pricey opportunity on Tiktok. Ensure you work with influencers in your niche, so the content feels authentic. Also, you can choose to work with nano influencers(those with a smaller following) instead of the huge ones. This is because the former often have higher engagement rates than the latter.
If you’re ready to use TikTok for your business, but need some guidance on getting started, be sure to grab your seat for the 3-Day TikTok for Business Challenge. Don’t miss out!