When it comes to social media marketing, one of the most common questions I hear is, “when will I see results?”
It’s a valid question.
After all, you’re putting in the effort to create quality content, so you want to see some return on your investment.
The problem is that there’s no straightforward answer. Results can vary depending on a number of factors, such as your target audience, your content strategy, and the platform you’re using.
In fact, one of the most common mistakes I see businesses make is expecting to see results too soon.
Some people create a few pieces of content and then wait for the leads to start rolling in.
But it doesn’t work like that.
It takes time to build an audience and establish yourself on any social media platform.
And TikTok is no exception. So, how can you measure your TikTok marketing progress?
In this blog post, I’m gonna share my top tips for tracking your TikTok marketing progress and getting all the necessary information to make informed decisions about your content strategy.
- Know your goals before hand
The first step is to set some goals. What do you want to achieve with your TikTok marketing? Are you looking to increase brand awareness? Drive traffic to your website? Boost sales? Setting some specific, measurable, achievable, relevant, and time-bound goals (SMART goals) will help you track your progress and see if you’re on track to meet your objectives.
Let’s say you own a flower shop and you’ve been spending some time on TikTok doing everything I’ve shared about TikTok marketing. You put in all this effort and time into your videos, and let’s just say hypothetically you’ve been at it for a month now and you’ve gained 100 new followers, but out of those 100 only 10 have clicked on the link in your bio to visit your website.
Now you may be thinking to yourself, “Well that’s not too bad. I’ve only been at it for a month and I’ve gained 100 new followers.”
But what if I told you that out of those 10 people who clicked on the link in your bio to visit your website, none of them made a purchase. Would you still be thinking the same thing?
If you are, then you need to go back and reevaluate your goals because you’re not being specific enough. A more specific goal would be:
“I want to increase sales by 10% in the next month.”
Now that’s a goal worth measurement because it’s specific, it’s measurable, and it’s time-bound.
- Choose your metrics
Now that you’ve set your goals, it’s time to decide which metric you want to track. This will depend on your overall goal.
For example, if you’re looking to increase brand awareness, or in other words, get your name out there, then you’ll want to track metrics like reach and impressions.
Reach is the number of people who have seen your content, while impressions are the number of times your content has been seen.
If you’re looking to drive traffic to your website, then you’ll want to track metrics like clicks and views.
- Clicks are the number of times people have clicked on a link in your bio.
- Views are the number of times people have visited your website.
And finally, if you’re looking to boost sales, then you’ll want to track metrics like conversion rate and leads.
- Conversion rate is the number of people who have made a purchase on your website.
- Leads are the number of people who have signed up for your newsletter or requested more information about your product or service.
Let’s go back to the flower shop example. The goal is to increase sales by 10% in the next month, so the metrics you would want to use would be clicks and conversion rate. The number of clicks will tell you how many people have clicked on the link in your bio to visit your website, and the conversion rate will tell you how many of those people have made a purchase.
- Replan according to those results
This is where you take a look at your metrics and see how you’re doing. If you’re not seeing the results you want, then it’s time to rethink your strategy. Are you using the right hashtags? Is your content relevant to your target audience? Are you posting at the right time?
There are a lot of factors that go into achieving success on TikTok, so it’s important to constantly be evaluating your performance and making changes where necessary.
With time you’ll notice what works and what doesn’t work, but until then trying new things is the name of the game. I hope this article helped you better understand how to set goals and measure success on TikTok.
That’s it for now, but I’ll be back with more tips soon. If you need a more detailed guide, be sure to grab our TikTok Marketing Bundle to get started on the TikTok platform.