Having someone binge watch your content is one of the fastest ways to not only gain a new follower but to also generate a lead into your business.
And in this article, I’m going to talk about how to get people to binge watch your content on the TikTok platform so that they can be leading to your business and ultimately become a customer.
I will also be talking about how we helped Kayla gain over 100,000 people to her email list and Mercedes to make over a million dollars US using a TikTok platform this year alone.
So, one of the things to know about TikTok is that we all know that it is short form video.
And short form video, by definition, is a video that is one minute or less, but a lot of content on TikTok is about 30 seconds or less.
If you’re going to want to get people to binge watch your content, then you’re going to want to do a couple of things.
First of all, you want to make sure that your content is consistent.
If you are teaching people how to market on TikTok, then you have to make sure that on a regular basis that most of your content is about just that.
So if I’m teaching people how to use TikTok to generate leads. Then I have to make sure that I’m not like repeating myself all the time.
But that my content, it’s so valuable that after a person watched one video, they want to watch the next video, the next video and the next video.
So you want to be very clear on that.
And as you’re creating content, make sure you’re thinking about that and the experience for other people, otherwise, if you’re all over the place that a person is like they’re not gonna want to binge watch you because they really don’t know what they’re getting themselves into.
We know somebody’s a comedian on TikTok, that all of their videos are gonna be funny to a degree.
And so, if you’re a business person you’re saying you teach business or marketing or whatever it is you do, then you’re gonna want to make sure that your stuff is consistent.
Now, one of my biggest tricks on TikTok, to do this is I make sure that I do something in all of my particular videos.
And TikTok actually makes this easy for us.
They actually want us to use the feature, but I think that some people don’t use it or don’t use it well.
And what is it? It is the cover for your TikTok video.
I’m not talking about having a graphic design, the thing that you would do on an Instagram reel for cover.
But it’s something that is specific to TikTok that you can use on all of your videos.
Let me show you what that looks like.
So once you have created a TikTok video and you go to the screen where it’s going to show you, you can put in your description and hashtags.
Well now you’re going to see your video on the upper right hand side of the screen.
When you see your video there and really small letters it says cover so what you’re going to want to do is you’re going to want to click in that area.
And what happens is that you’ll see your video which is here on screen. And then you’ll also see the covers below.
I recommend choosing a cover and being consistent with it.
You’re always using the same cover.
So I use the one called Text glitch.
I usually click on that and I will write a short phrase that will give people a glimpse of what they can expect from that particular video.
And so what’s the point of doing that?
Not because that image is gonna show up on the for you feed but because when they visit my profile and all of my videos have that cover on it, they can know what to expect with each particular video.
If they’ve watched the video on How to Use Email to Sell Customer or whatever, right?
And then I choose to click on my page, where they begin to scroll on my page and they are going to see all the other videos that I’ve posted.
And they see how I made a million dollars after divorce, how I got $10,000 for one TikTok video through a UGC content.
If I have those little phrases on the covers of my videos, people can see what they should watch.
Oftentimes, people will come to my TikTok account from a video they’ve seen, on the for you feed and they begin to binge watch the content that is on my page because of the cover that is on my video.
So often people will not only binge watch me they end up clicking on a link in my bio they opt in or they make a purchase.
I had someone who saw me on the for you feed, binge watch me, click the link in my bio, opted for something free, bought something and then, bought something else came back and said, “Hey, I want to join your mastermind” as a result of what I did here with making my content binge worthy.
And so if that’s what you’re gonna want to do, that you want to be very intentional again with your content, with your bio, your link and then also with the cover.
Now if you’re looking for more assistance with being able to market your business on TikTok.
I would be honored to work with you, we have a digital course.
And we also have some DIY services where we actually do some of the work for you and you will work with me one on one for 90 days.
But again if you want to have incredible success on TikTok even when you’re not there, right?
Even when TikTok shows a video from like eight, nine months ago and it hit the for you feed again.
If you’re doing these little things in your bio.
Then you’re gonna have people that are constantly binge watching your content, opting in, buying things, even when you’re on vacation doing your own thing.
So wherever you are in your TikTok journey, if you’re looking for a consultant or coach to help you grow, I definitely would encourage you to reach out to us at firstname.lastname@example.org.