If you’re anything like me, you wanna make it to the big leagues- a.k.a. the FYP page on TikTok .
Why? Well, let me put it this way, if you make it to the FYP page it means your content has the potential of being seen by millions of people
For You page, or FYP is TikTok’s algorithmically generated feed of videos that are personalized for each individual user, that’s their whole business.
It’s essentially a never-ending stream of content that is tailored specifically for you, and it’s one of the main reasons why people keep coming back to TikTok…
And also one of the favorite spots for those entrepreneurs, small businesses, and content creators who want to get their products or ideas in front of a larger audience.
So, how do you make it to the FYP page on TikTok?
I’m gonna tell you but before I do that I want to give you an opportunity to grab an additional free training that I created for female coaches, grab it here.
Okay, let’s get back to how to get on the FYP you don’t want to miss it!
So, what is really important to understand about the FYP is that what TikTok cares about when it comes to spotlighting people is the T.O.P (Time on the platform). What does this really mean?
It means that TikTok is trying to keep you on the app for as long as possible, and they do this by showing you content that they think you’ll engage with.
So lemme put it this way, once you upload your content to the platform, Tik Tok will show it first to 5 different people and see how people are reacting to them initially and they are gonna determine if you make it to the top page at least in the first couple of seconds.
This is why whatever you put in those first seconds is essential!
If those 5 people refuse to watch the video, then Tik Tok will be like, “oh this content is not that great. It’s not worth it to push it if it is not getting enough attention.”
But, if 3 out of those 5 people stay on the video, then Tik Tok will be like “okay, this content is pretty good. Let’s show it to a couple more people and so on and so forth.”
The more people that watch and stay on your video, the higher it will climb in the algorithm, and ultimately, the more people that will see. It is as simple as that.
So, how do you make sure that people will watch and stay on your videos?
There are a few things that you wanna do, let’s get into to it
1. Use your hook in the first 2 seconds
You have a very short amount of time to make an impression on TikTok- 2 seconds to be exact, this is the time that will determine
On other platforms, you have a bit more time to grab someone’s attention, but on TikTok, you need to make an impact right away.
The best way to do this is by using a hook. A hook is essentially something that will grab the viewer’s attention and make them want to watch your video. Something like “I guarantee you’ve never seen a cake decorating hack like this!” or “This one weird trick will get you more likes on TikTok!”
Be creative with your hook and make sure it’s relevant to the rest of your video. If it’s not, people will feel misled and they’re likely to disengage with your content.
2. Be as particular as you can
The magic of TikTok is the amount of diversity in content. There’s a video for everyone on the app, which is why it’s so important to be as specific as possible with your content.
If you’re trying to appeal to a broad audience, you’re likely to get lost in the shuffle. But if you’re laser-focused with your content and you know who your target audience is, you’re much more likely to make an impact.
Think about the kind of content you personally enjoy watching on TikTok and try to replicate that with your own videos. Also, don’t be afraid to experiment with different types of content until you find something that resonates with your audience.
3. Give them something to stay until the end
TikTok is all about front-loading your content, which means the first few seconds are the most important. But that doesn’t mean you can rest on your laurels for the rest of the video
You need to keep your viewer engaged until the very end, otherwise, they’re likely to stop watching. One way to do this is by using a cliffhanger.
A cliffhanger is when you end your video on a suspenseful note that leaves the viewer wanting more. This could be something as simple as saying “you won’t believe what happens next” or “I can’t believe I did this.”
4. Let your content navigate through the platform
I upload my content in the morning because that means it will be on the app for the whole day, and by nighttime (where most of my audience is), it will have a chance to be seen by more people. Why?
Uploading your content at the right time is essential to getting views, but it’s also important to let your content live on the app for as long as possible.
5. Last but not least: Seek interaction.
Content means nothing without engagement, so it’s important to encourage your viewers to interact with your videos.
Think about it this way: if you’re not getting likes, comments, or shares, it’s likely that your content is falling flat.
One way to encourage interaction is by asking your viewers to comment on your videos. This could be something as simple as saying “like this video if you can relate” or “comment below with your favorite emoji.”
Bonus: The perfect hashtag formula.
Let me share this with you real quick; I promise it will be helpful.
When it comes to hashtags, there’s a formula that you can use to get more views on your videos. And it goes like this:
1 Broad hashtag + 3 Niche hashtags = more views
The broad hashtag is a popular hashtag relevant to your video. For example, if you’re posting a dance video, you might use the hashtag #dance.
The niche hashtags are more specific and help to identify your video’s content. So, using the same example, some niche hashtags for a dance video might be #dancechallenge, #dancecover, or #dancetutorial.
Keenya, what about the #fyp hashtag?
Well as much as everybody uses I would say that’s the exact problem!
Using this formula will help your videos get in front of more people who are interested in what you have to offer.
Now that you know how to make an impact on TikTok, go out there and create your own results
For example, let’s say you’re a travel vlogger. A broad hashtag could be something like #travel, a niche hashtag could be something like #wanderlust, and a branded hashtag could be something like #livemore.
I know this seems like a lot of information to digest at once, but it is not. In fact, I think I can explain all of this better in a video, with some great samples and FUN!
You… Me… Face to face, even thru a screen LOL let’s do this!
Oh wait, I already did!!!
That’s right. I’m always ahead of the game ;).
Check out my latest video on how to get on the FYP. I go over all of this information and more in-depth, with examples. And trust me, it’s a lot easier to understand when you see it in action.
Click here to watch the video now!