TikTok is incredible for brand exposure. The app makes it easy for you to get discovered by millions of people every day and even get a viral moment or two. However, many business owners are still trying to navigate the platform and increase their views.
With the few simple strategies shared in this post, you can increase your views, followers, leads and ultimately your revenue on TikTok in no time.
5 Smart Tips to Get More Views on TikTok
1. Use great lighting in your videos
Great lighting is important for videos, especially on TikTok. Invest in good lighting materials and ensure you have a lot of natural light in your filming area. This will improve the quality of your videos and get people to stop scrolling. The right visuals can affect how people view and interact with your content. It is an important hack to help you get more views on TikTok. So, open a window, set up your lighting equipment and start filming!
2. Have a great intro script
Hooks don’t only work great in copywriting ads; they are super effective on TikTok as well. One of the most effective hooks on TikTok is the question hook. For example, “want to get more views on your TikTok,” “want to make more money on TikTok,” etc. These hooks will immediately attract users trying to get more views or earn more on TikTok and get them to watch and engage with your content. You can also try result-focused hooks as I did here. Make sure to tell them what to expect to get during the video intro. This strategy will help your viewers stay until the end of the video to find out what important information you want to give them.
3. Have a Caption or Text On the Screen
Captions and texts on the screen immediately tell people what your video is about, and in a split second, they can decide whether they want to watch your video or not. This is also important because sometimes, people will watch TikTok videos on mute when in a location where they cannot listen. So be creative and clear with the caption and texts on the video so that they can see what you are talking about.
I always use captions on all my videos. This way, I attract the right audience for my TikTok Marketing Community. Catch attention with the captions and use keywords for the algorithm so that TikTok will show it on the For You Page, enticing your audience to eventually click, listen and view the entire video!
4. Use and Share Trending Sounds
Now, this is the amazing part when creating TikTok videos. You can add a trending sound as background music to your video with engaging content. This hack is one of my favorites because it almost always works. To get more views, you must be on top of trending sounds and use them as soon as they drop.
This is because people always click popular sounds to learn more about trends, and it’s only to your advantage if your video is one of the top-performing ones. I always post trend alerts so my followers can get on trending sounds as fast as they can.
Another great way to use this hack is by posting music videos or covers of popular songs like I did in my trending Christmas TikTok video. This video is over two years old, and TikTok keeps pushing constantly. It also resurfaces during Christmas, which helped me reach 480k followers! TikTok is music and sound-heavy platform. The algorithm will always push trending audios to more viewers, expanding your reach and helping you get more views.
5. Post regularly at the right times
If you want to get more views on TikTok, post regularly. It’s that simple. Posting regularly will help your page become more visible, reliable, professional and credible. You’ll also build up an audience who enjoys your content, and posting often will increase engagement.
TikTok algorithm also values users who post content consistently, showing they value the platform and are using it correctly. Your audience will also appreciate how much effort you put into your content and the value you add to their lives.
Knowing the best times to post on TikTok will also help you get maximum views and engagement on your videos. Thanks to TikTok’s updated features, you can schedule posts in advance, so you never miss a beat.
Remember these tips, and your TikTok views will never be the same! You will also be ready to monetize your TikTok and promote your products and services most effectively! It’s time to take TikTok seriously and earn tangible revenue from the platform.