Do you have a large social media following but are struggling to bring your audiences to your product? Well it doesn’t have to be that way! Trust me, I’ve been there— and the struggle is real! But once you learn how to effectively use social media as a marketing tool, I promise that you’ll be able to take your business to the next level. One of my new favorite ways to employ social media is Instagram’s new feature, Reels. Today, let’s get into how to successfully convert your followers into customers. I’ve even created a course, Reels For Beginners, to help you get started! 1. Keep ‘em guessing. It can be tempting to want to share all the details of your life on social media. But by being selective with what you post, your followers will sure to be wanting more. Gradually release updates of any new products you may have lined up, and build up suspense to the big reveal. To keep viewers engaged, you might even want to include a few giveaways as well! 2. Build relationships. Authenticity is so hard to come by these days. By interacting with your followers and forming genuine connections, they will be much more likely to support a company they feel cherished by. No one wants to feel like just another piggy bank! 3. Keep your friends close, but your enemies closer. Wow. That’s a bit intense. What I mean is, it’s important to keep an eye out for the competition. This can actually be a positive! Keep a list of businesses in similar niches as you, and observe what went right and what went wrong. You’ll be able to enjoy the same level of success, all without having to have made the mistakes yourself. Talk about reaping what someone else has sown! All that I’ve listed above can be applied on any social media platform. But of course, my favorite method as of late has been through Reels. If you’re interested in learning more, I’m offering a special Reels For Beginners course for a limited time only, so take advantage of it soon!