The Regular Guy/Girl Brand Personality
The Regular Guy/Girl is like your friendly neighbor next door. This brand personality is relatable, realistic, and accessible to anyone. This is the total and complete opposite of luxury brands that make you think you’ve gotta be better or richer than anyone else to wear their product or use their product. They want you to […]
The Sage Brand Personality
The Sage is a scholarly mentor. They constantly gather information and knowledge to increase their experience and expertise. They share their research process and give the story behind the facts in an engaging way. They have strong self-reflection, and others appreciate them because of that. The Sage dislikes ambiguity or superficiality, and they are committed […]