As a creative we are super overloaded and preoccupied with the amazing things we create and less interested in the other things that are actually needed to run a successful business.
Like I love teaching groups of entrepreneurs about systems, funnels and strategically building their brands, but I find myself be completely uninterested with the numbers that show what is actually happening inside of my business. Which is totally WRONG!
One of the most MAJOR things I see new digital entrepreneurs do is focusing solely on their new products and not spending any time building their audiences for a successful launch simultaneously. Its understandable because your time is limited and you wanna focus on the main thing, unfortunately you are not just a product creator, you are a BUSINESS DEVELOPER.
So today I want to help you understand with 3 reasons you should build before you launch.
- Building before you launch allows you to create an audience of people that know, like and trust you. When you build your audience by presenting yourself as an expert BEFORE you launch, your audience will be knocking on your door to purchase your products, making sure that your launch is wildly successful.
- Building an email list would be essential for having control during the launch period. When launching a new product one essential tool to use is developing a strong email list. You can offer something special for individuals who join your waiting list which then gives you a heads up to gauge the number of potential customers you have.
- Building before launching allows you to see how close you are to your goals before you begin your launch. If you set a goal to sell 50 of your products on launch day, if you are building and engaging with your audience you will be able to know how close or how far you may be away from your goal. This helps when you are developing your marketing campaign.
There are many other reasons to build but these are very key to making that decision NOW! I know you are busy with so many other things, but be so focused on your product that you neglect to build an audience that is looking for what you are about to launch.