In this article, I’ll be sharing with you the 5 things you need to know to market your business on Tiktok.
First, it’s important to know that you don’t have to dance and you don’t have to be goofy to have success on the Tiktok platform. But you do need to have creative content.
Meaning, people are coming onto the Tiktok platform to be entertained. So, if you’re gonna create content on Tiktok, it cannot have the same kind of feeling as if someone is watching a TikTok video.
That means you could have a little bit of animation, you can have some different captions and things of that nature.
You can literally talk directly to the screen.
It just cannot be boring.
Second, you need to have a Call To Action in your videos.
Meaning, that the behavior of people on TikTok is to watch short videos and scroll, and scroll, and scroll.
But if you’re giving people a call to action in your videos, whether that is you speaking it or that is having text on screen, then you are more than likely to be able to generate leads or make sales from the link that is in your bio.
Oftentimes, people forget to actually say, click here to grab this or do this, but we forget that we have been told what to do our entire lives.
So, if you tell people to click the link for this or send a direct message for this, then more than likely you’re gonna have a lot more people engaged with that call to action.
The third one is choosing what type of account you’re gonna have.
There is a personal account and a business account.
Now, with a personal account, you have to have your first 1,000 followers before you can use TikTok live and before you can have a clickable link in your bio.
But you can use all the copyrighted sounds and music on a personal account.
If you have a business account on TikTok, you get access to a clickable link in your bio immediately, but you still have to wait till you get to 1,000 followers to go live. And you cannot use copyrighted sounds and music.
However, there are some different features on a business account that a personal account does not have, like clickable links and TikTok live stream, and the ability to take a video on your page and run it as an ad.
So it’s really important for you to determine in what ways you wanna use your TikTok account to choose a business or a personal account.
Fourth, your audience is there.
Now, oftentimes business people get over to the TikTok platform.
They start scrolling, and they’re not seeing their target audience in the videos, so they assume that their audience is not there, but that’s not the case.
Your audience is there, most people just aren’t posting because they don’t know how to use the actual platform.
At least 40% of people on the TikTok platform right now are over the age of 30.
They just don’t know how to create content. So they’re scrolling and engaging and being entertained.
Don’t judge what’s happening on the “For You” feed as it pertains to like, is your audience there? They are there.
And if you start posting, you’re gonna watch your audience engage with you a lot faster than any other social media platform.
And the final thing every business needs to know about using TikTok is that your brand needs to have a little bit of fun.
Again, I’m not saying you have to dance or be goofy but allow yourself as a business to color outside of the line.
So if you go on to TikTok, you’ll see people like Delta and Chipotle and Apple and Hulu, and Amazon having a lot more fun with their content on TikTok than they are anywhere else.
One of the beautiful things about that is that if you use the content you make on TikTok and you see it perform well.
You can just remove the TikTok watermark and you can use that video on Instagram reels and on YouTube shorts. And on Facebook, you can recreate that and make it into a horizontal video.
Now you know that people love this type of content. So it’s a really great place, a great way for you to be able to start with your creativity as a business, color outside the lines, and have a lot more fun on the TikTok platform.
Are you ready to use TikTok for your business, but need some guidance on getting started? If so, be sure to grab your TikTok Marketing Bundle HERE!