Podcasts have really boomed in popularity in the last 10 years. Can you believe there was a time when barely anyone listened to a podcast and now it can be a viable business?
Much like having a social media presence, creating a podcast show can be incredibly beneficial to boosting the presence of your brand or business. You can focus on delivering great advice or content to your audience, interview great guests, and even have a solo podcast.
While podcasting can have many benefits for your brand or business it’s also a lot of work and might not be the best decision for you. You’ll want to consider the time and resources it takes to produce a show, if you need to outsource any responsibilities, and ultimately if taking this step will be a pro or con for your ROI in the long run.
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