Building a business online is not always as easy as it seems. What seems like posting and profiting, is really a carefully thought out strategic marketing plan with a series of events transpiring.
Today I want to share my Top 3 Tips for Converting Online, and why you will want to implement these ASAP!
- Targeted Content
Social media reminds me of real estate, you have to make sure that what you place on your real estate is super clear to those that you want to attract. People come to social media for many different reasons and as a marketer, you are not exactly #1. People log on for entertainment purposes for the most part, but you get the opportunity to potentially interrupt their entertainment with your information.
Think about this…. if you are going to be interrupted by something, wouldn’t you want it to be a GREAT interruption that causes you to abandon your scrolling for amazing inspiration, information or a great deal?
I know I do!!
When I log onto social media each day, the only thing that causes me to stop lurking is something that I TRULY want. And the only way I get what I want is the person marketing targets me with their content.
- Powerful Opt-Ins
One of the most powerful tools you can have to convert is SUPER awesome free tools for your potential clients. Of course we want people to come in contact with us for the first time and invest all of their money with us, but the truth is it usually doesn’t work that way.
Early on in my sales career I learned a powerful truth “people by from people that they Like – Know and Trust.” So before someone trusts you to give you their money they have to connect with you at least a little bit and what better way to show them who you are and what you know, than by giving them a dope freebie.
By Freebie/Opt-in I mean you create something that you KNOW they need and you give it away for free. I don’t mean a products, but something digital potentially. Retailers do a lot of coupon codes, of which work really well, but also as a consultant I offer free quizzes, training, workbooks etc.
Not basic stuff, but something so powerful that when the person visits my link will say to themselves, OMG this is FREE? I can’t believe it. Then they LOVE IT and now you’ve got yourself a customer. Now they may not go and purchased immediately after, BUT you’ve got someone that likes you, is thankful for your amazing tool and that starts the whole trust factor journey.
- Products Listed On Your Website
Now this is a BIG ONE! One of the worst things I feel like a person can do with their website, is having something super nice and branded, but nothing to purchase! Don’t get me wrong I have a website where no one can make a purchase as its a Branding Agency and clients need to contact us first, but we do have a dope opt-in though. LOL
Here’s the thing, if you are going to make all the money you can make, not spend all of your time glued to social media or your email account, then you need to have products on your site that people can buy when they are ready. Yes, these may be low ticket products, BUT if they want to buy LET THEM!
I was recently featured on a podcast and while I was sleeping the episode went live. During the episode I was talking about my new book, BUT by the time I woke up at 6am I had almost a dozen opt-ins, and a few sales for one on one consulting. Over the week my opt-ins skyrocketed and so did my sales.
I DID NOTHING!!
Everything was already in place on my site!!
If you desire to build a business that grows without you then you must list your products or at least some of them.
I hope that today’s post was super helpful for you. Be sure to visit me here, scroll to the bottom and tell me what you want me to talk about next.